About

Michael Devoy Johnson isn’t just the founder of Unlimited Flava Customs, he’s the spark behind a brand fueled by pure hustle, wild creativity, and the belief that greatness isn’t meant to stay hidden. It deserves to be worn, loud and proud.

Back in 2016, Michael took a leap that surprised even some folks close to him. He shifted gears from running his record label, Flava 2da Coor Records, and poured his energy into fashion. The journey started humble: a back-room apartment stacked with only 24 hats and 12 hoodies. But by July 2017, his relentless grind turned that tiny operation into a brick-and-mortar shop in Goldsboro, North Carolina, a place buzzing with color, music, and serious style.

These days, Unlimited Flava Customs isn’t just a store; it’s like stepping into Michael’s imagination. He helms three standout brands, each with its own vibe:

• JUICE Apparel:  for those who are Jazzy, Unique, Inspired, Creative, and Extraordinary. It’s luxury streetwear for anyone who refuses to blend into the crowd.
  
  
• Flava 2da Coor Apparel:  deeply rooted in hip hop culture, popping with vibrant hues, and dripping with street-smart attitude.
  
  
• Devoy Design: a high-end line that fuses upscale elegance with the gritty authenticity of the streets.
  
  

But Michael’s creativity doesn’t stop at clothing. He also runs his own print shop, helping others bring their ideas to life through custom logos, striking color choices, and high-quality materials. He envisions his designs shining in places where energy and style collide, from hip hop circles and lively nightlife scenes to the fitness world and exclusive events where confidence and individuality always steal the spotlight.

Ask anyone who’s crossed paths with his brand, and you’ll hear about the striking logos, the plush feel of his fabrics, and those unforgettable brand names that stick in your head long after you’ve heard them.

Of course, none of this came easy. There were late nights, exhausting days, and moments when the learning curve felt more like a brick wall. But Michael kept pushing. He kept designing, innovating, and making sure his store didn’t just survive, it thrived. Seven years strong and still counting.

Through it all, one thing remains true:

Michael Devoy Johnson exists to help people feel inspired, empowered, and amazed, because bold, luxurious, and ambitious is more than a look. It’s a way of life.